Обсудим задачу?
Great products don't speak for themselves
Hey, I'm Katya. For 14 years I've helped founders and leaders launch brands, grow, and adapt.
Behind every strong business is a clear strategy — one that brings order, sharpens focus, and speaks to the right people.
Let's figure out yours together.
Tilda Publishing
Where i step in
— For early-stage
founders
You’ve got ideas. Let’s build a plan.
Position your brand, define your audience, shape your mission — and launch with confidence.
founders
You’ve got ideas. Let’s build a plan.
Position your brand, define your audience, shape your mission — and launch with confidence.
— For growing startups & businesses
You’re ready to scale. Let’s focus.
We’ll set growth goals, sharpen your brand, and build marketing systems that bring results.
You’re ready to scale. Let’s focus.
We’ll set growth goals, sharpen your brand, and build marketing systems that bring results.
— For leaders & teams leveling up
You’re leading change. I’ll support the strategy behind it.
Together, we’ll strengthen your vision, team, and processes — so your brand stands out and stays ahead.
You’re leading change. I’ll support the strategy behind it.
Together, we’ll strengthen your vision, team, and processes — so your brand stands out and stays ahead.
HOW WE'll WORK
TOGETHER?
First, we talk. In our initial consultation, we’ll define the right format, depth, and tools
to fit your goals and context.
- Consultations
& workshops
Focused on your current challenges.
I’ll help you see possible directions, share fresh ideas, and offer tools you can apply right away — with ease and clarity for your team. - Project-based
work
Targeted support for specific priorities.
Perfect if you need sharp, actionable solutions — from market analysis to campaign design. - Strategy development
From vision to action.
We’ll build a full strategy tailored to your goals and resources — with
a clear plan to move forward. - Implementation
& tracking
Support that doesn’t stop at
the plan.
We’ll integrate the strategy into your operations and track results together — strengthening what works and adjusting what needs attention for long-term growth.
WHAT WE'LL WORK ON?
We’ll define specific, measurable, achievable, relevant, and time-bound objectives. We’ll identify key performance indicators, uncover what blocks progress — and what drives it — then choose the right strategies to close the gap and feed the right wolf.
We’ll explore your market landscape, industry trends, cultural shifts, and changes in consumer behavior. We’ll map opportunities, study your competitors’ strengths and weaknesses, and identify where your brand can stand out and grow.
We’ll segment your audience by demographics, geography, and behavior. Then we’ll build detailed personas and empathy maps — or even run a round of customer development. We’ll map both actual and ideal customer journeys, from first touch to purchase and loyalty.
We’ll define the brand’s purpose, role in people’s lives, future vision, and guiding values. We’ll find the right brand archetype to build emotional connection, and shape a distinct tone of voice and personality. Together, we’ll surface the essence and values that make your brand matter.
We’ll define — or challenge — your unique selling proposition. What makes your product different? What problem does it solve? How is it currently positioned? We’ll sharpen the messaging and plan for a strong market entry and ongoing support.
If you’re just launching, we’ll craft a sharp creative brief for identity and brand book development. If you already have a visual system, we’ll assess whether it reflects your mission, values, and key messages — across channels and in the eyes of your audience. If needed, we’ll launch a rebrand or expand your brand system.
We’ll audit your current tools — or select the right ones from scratch — based on your market, product, and audience. Then we’ll build effective funnels that actually convert.
We’ll build a plan to integrate your brand values into company culture and daily operations. That might include internal workshops, training sessions, or toolkits that help the team embody and communicate the brand from the inside out.
We’ll update your customer journey from first contact to loyalty and beyond. We’ll define brand principles at every stage of interaction, implement feedback and review systems, personalize the experience — and maybe even launch a loyalty program.
АRE WE A GOOD FIT?
Since 2011, I’ve been leading projects and teams, crafting strategies that helped businesses stay resilient and grow — even through major market shifts, from regional economic downturns to global challenges like Covid-19.
Along the way, I’ve worked across education, healthcare, photography, fashion, and more — managing marketing in retail, e-commerce, consulting, and even a private school. I’ve also supported projects ranging from cultural institutions to manufacturing.
Along the way, I’ve worked across education, healthcare, photography, fashion, and more — managing marketing in retail, e-commerce, consulting, and even a private school. I’ve also supported projects ranging from cultural institutions to manufacturing.
You can find a more detailed overview of my experience in the CV.
Where do we start?
We’ll begin with a quick call to get to know each other and unpack your current challenges. We’ll outline your key goals and priorities, spot what needs immediate attention, and where we can start building long-term systems.
Together, we’ll choose the right format for collaboration and map out the next steps. All in just 30 minutes.
Together, we’ll choose the right format for collaboration and map out the next steps. All in just 30 minutes.
Let`s get in touch!
EKA.BIRCH@GMAIL.COM
Tbilisi, Georgia
+(995) 599 565 035