what challenge are you working through?
KATYA BEREZKINA · MARKETING & GROWTH STRATEGIST
PRODUCTS DON'T SPEAK FOR THEMSELVES
I help founders and leadership teams understand how customers see their business, choose where to focus and make marketing work as a system.
For 15 years, I’ve been launching products, leading marketing teams and building growth systems across different markets and business models.
Let’s figure out what your business needs next.
SELECTED CLIENTS
Tilda Publishing
Where i step in
— Launching
something new
You have an idea, product or market opportunity and need to decide how to approach it.
We’ll define the audience, offer, positioning and route to market.
something new
You have an idea, product or market opportunity and need to decide how to approach it.
We’ll define the audience, offer, positioning and route to market.
— Looking for the next stage of growth
The business is moving, but the current approach is no longer enough.
We’ll identify what is limiting growth and choose where to focus your resources.
The business is moving, but the current approach is no longer enough.
We’ll identify what is limiting growth and choose where to focus your resources.
— Bringing more clarity to the team
You have several directions, competing priorities or disconnected initiatives.
We’ll turn them into a clear strategy, roles and next steps.
You have several directions, competing priorities or disconnected initiatives.
We’ll turn them into a clear strategy, roles and next steps.
HOW WE'll WORK
TOGETHER?
- Strategic consultation
One important business decision, considered with the time and attention it deserves.
You’ll leave with a clear point of view, the reasoning behind it and practical next steps.
60 minutes · €150 - Marketing & growth diagnostics
A close, independent view of your product, marketing system, customer journey and the way the team works.
You’ll receive a clear assessment of what limits growth and where your attention and resources will have the greatest effect.
7–10 working days · from €1,200 - Strategy development
A strategy grounded in a deep understanding of your business, audience, ambitions and available resources.
You’ll receive a clear direction, a set of strategic choices and a realistic roadmap across product, brand and marketing.
From €4,000 - Implementation
& tracking
Ongoing strategic attention as your team turns decisions into action and learns from the results.
You’ll get regular guidance on priorities, progress and course corrections, with the level of involvement shaped around your needs.
Four weekly sessions · €1,500
Fractional leadership · from €4,000/month
WHAT WE'LL WORK ON?
We’ll define specific, measurable, achievable, relevant, and time-bound objectives. We’ll identify key performance indicators, uncover what blocks progress — and what drives it — then choose the right strategies to close the gap and feed the right wolf.
We’ll examine the category, competitors, consumer behaviour and wider cultural shifts to identify the strongest opportunities and risks.
We’ll segment the audience, explore their motivations and behaviour, and map the journey from first contact to purchase and loyalty.
We’ll define the purpose, role, personality and principles that make the brand recognisable and relevant to its audience.
We’ll select the right channels, partnerships, tools and customer journeys, then connect them into a system the team can manage and measure.
We’ll clarify roles, improve collaboration, reduce unnecessary work and identify what can be simplified or automated.
АRE WE A GOOD FIT?
Since 2011, I’ve been leading projects and teams, launching products and building marketing systems that helped businesses grow and adapt through major market shifts.
Along the way, I’ve worked across education, wellbeing and healthtech, retail and e-commerce, travel, and the creative industries, in-house and independently with founders and leadership teams.
BIRCH is my independent strategy practice. I lead every engagement personally and bring in trusted specialists when a project requires additional research, creative or technical expertise.
Along the way, I’ve worked across education, wellbeing and healthtech, retail and e-commerce, travel, and the creative industries, in-house and independently with founders and leadership teams.
BIRCH is my independent strategy practice. I lead every engagement personally and bring in trusted specialists when a project requires additional research, creative or technical expertise.
You can find a more detailed overview of my experience in the CV.
Where do we start?
Tell me what is happening in the business,
what decision or result you need and which format you are considering.
I’ll review the context and suggest the most useful way to work together.
what decision or result you need and which format you are considering.
I’ll review the context and suggest the most useful way to work together.